The market changed. Your website didn't.
How sellers and buyers pick an agent now, and what a website that loses them costs you, with your own numbers.
Fewer moves. One agent. No second chances.
You've felt every one of these. Here's what the numbers say.
of sellers contacted only one agent.
And 74% of buyers interviewed only one. If you're not the first agent they reach, you're usually not considered at all.
Three more shifts working against you
How long sellers now stay. A record.
Fewer moves means every listing is rarer, and worth fighting for.
Buyers sign with you before the first showing.
You have to prove your value before you ever open a door.
First-time buyers. The lowest share on record.
Fewer first-time buyers means more of your business comes from repeat clients and referrals, and they look you up before they call.
Source: National Association of REALTORS®, 2025 Profile of Home Buyers and Sellers. The August 2024 change came from the NAR settlement practice changes.
Two out of three already know your name.
Before they call, they look you up. Your website is where they decide.
They don't search for an agent. They search for you. What they find decides whether they call.
How sellers found the agent they hired
- Referred by a friend, neighbor or relative37%
- Used the agent before29%
- Every other way30%
- Found them on a website4%
Source: NAR, 2025 Profile of Home Buyers and Sellers, how sellers found the agent they used.
What your website is costing you.
Pick your market or set your own price. Then pick how many sellers a year look you up, and go quiet.
Drag to your own average sale price.
Your commission Sellers a year who look you up, then go quietYour new site costs less than one of these closings.
Market prices: Redfin median sale price, all home types, September 2026. Before your split. An example with your own numbers, not a promise of results.
Is your site one of them? See it the way your clients do, graded in about 30 seconds.
Straight answers.
Will this get me more leads?
It turns the people who already look you up, from past clients and referrals to people reading your reviews, into real plans. Search traffic grows from your area and tool pages. We won't promise a number, and every month we show you what came in and from where.
Why not a $300-a-month website?
Those give you a template and a contact form. This is your brand, guided plans, an inbox on your phone and leads that arrive with a plan behind them.
See your own site graded.
Type in your website. You'll see it the way your clients see it on a phone, graded on eight points, in about 30 seconds.
See your website the way your clients will.
Send us your site. We'll build your side-by-side and walk you through it.